Scoring Leads for Your Company Without Breaking the Bank: Scalable Growth Hacking in B2B, Edtech and Crypto

Click the button below, and I'll show you how I help amazing companies drive their businesses forward all over the world.

About me

Anton Pivovarov, marketing manager with 10+ years of experience in digital marketing and e- commerce

  • I have been a SEO and PPC marketer since 2012, starting out as a university student.

  • In 2013, I founded a company that specialized in importing insulated fiber sleeves for glass and steel companies. I successfully sold it for $30,000 in 2015.

  • In 2016, I became the marketing team lead for Gil Petersil’s company Meet Partners. I generated over 5,000 qualified leads and more than $10 million in revenue for Tony Robbins events through social media paid ads and rigorous funnel automation and optimization.

  • In 2019, I became the marketing manager at Videojet (Danaher) for the CIS (Russia, Ukraine, Belarus, Kazakhstan) region .

  • In 2021, I drove record sales by increasing lead generation (3,000 B2B SQLs in Russia alone), which won several internal Danaher awards. Click here to learn how I did it (English subtitles available).

  • In the fall of 2022, I took on a role as the marketing manager for the Edtech start-up Elbrus Bootcamp. I finished the year with 20% YTD growth in revenue and lead generation.

  • In summary, I have a track record of building and developing marketing teams that generate almost free leads, which then turn into recurring revenue.

Numbers

If you're having data problem I feel bad for you son. I've got 99 problems, but analytics ain't one.

1

MILLIONS USD

of revenue generated by marketing lead sources, with average ROI over 200%

1

thousand

Qualified leads generated through digital and offline channels all over the world

1

Marketers

hired, onboarded and trained. 5 autonomous marketing teams built 3 of which are still functioning.

1

years

of experience and counting in B2B, Edutech, Fintech and Crypto industries

SERVICES

What can I offer you as a marketer

Wanna talk in person?

Book a call with me and we'll discuss what we can do. I am always
up for a good hustle!

My Industries

With more than 10 years in different industries I’ve collected significant amount of insights and expertise which help you scale your business beyond even most ambitious expectations

B2B​

Stop reinventing the wheel. Get straightforward marketing systems and strategies for sustainable and longterm growth in B2B competitive world

EDTECH

Full cycle marketing system for edutech-business. From idea indoctrination to transaction. All digital tools for promoting your educational product online.

CRYPTO

Targeted campaigns and community fostering for promotion of cryptocurrencies, ICOs or blockchains. Engage your audience, build buzz and drive sales.

FINTECH

Get a massive advantage over your competitors in the fintech industry by letting me help you build an effective marketing system. Data-driven, measurable and fast to implement.

CHECK OUT MY WORK

Elbrus Boootcamp

How we've sold more than 700 seats for IT-education bootcamp during war. Unforgettable experience of lead generation during shutdown of Meta and Google in Russia.

Gil Petersil

Get to know how we've pulled off to send the biggest group of students to Tony Robbins' events to Singapore, Miami and Amsterdam. And how that helped us build personal brand for Gil Petersil.

Paypolitan

I was just messing around with paid adds in Facebook and got this client by acident. It turned out to be one of the most interesting projects in my career. Check out how we promoted fintech start-up with paid-ads.

Flanker

This one was actually made by me pro bono cuz I just wanted to practice some tactics and to acquire experience in my favourite sphere - cryptocurrencies.

Videojet

It's been hell of a journey to build the best marketing team in the world and see them all get laid-off. Strap in and get some tissues, cuz this story is gonna make your eyes wet. (kidding)

Agregates & Components

I've started as SEO and PPC specialist and this was the first place where I learned core principles of digital marketing, business and what is like to work in non-tech start-up. Fun but tough.

References from Clients

George Babayan Founder & CEO of Eblrus Bootcamp

"Anton, a data-driven employee, has carefully analyzed the client's branding, messaging, and positioning in order to create effective strategies and content that align with the our goals and provided valuable insights for growing our business. Throughout the process, Anton has consistently demonstrated strong communication skills, organization, and reliability."

Anton Kryuckov Founder & CEO of Flanker

"It has been a pleasure working with Anton because he is adaptable and works well with our team. He is always willing to have discussions and find the best solutions for the project, even when faced with challenges. His ability to meet demanding deadlines is truly impressive. No need to tell that he managed to increase ARPPU 3x which helped use get new investors."

Gil Petersil Founder & CEO of Meet Partners

"Anton has made significant improvements to brand messaging and has successfully increased sales by 210%. His project management skills and customer service are exceptional, consistently exceeding expectations to ensure the success of the project. In addition, he has proven to be flexible, accommodating, and proactive throughout the process."

Jens Uwe-Denhert General Manager, Videojet Russia

"I highly recommend Anton for any marketing management role. He consistently demonstrated his proactive nature, hardworking attitude, and quick learning skills. He was an effective leader, fostering a positive and collaborative work environment and was a true team player. Anton will be a valuable asset to any organization."

Nils Tharandt Ortiz Business Development & Partnership manager PayPolitan

"Our partnership has been a great success, resulting in a 300% increase in engagement and generating 120 leads in just one month. The team's expertise in their field has been invaluable, and they are always open to discussions on how to improve the project. Despite being ongoing, the partnership has already had a significant impact."

    FAQ

    Most frequent questions and answers

    B2B marketing can be unpredictable, but through trial and error, I have discovered that I have a knack for it. While it is not always possible to test every available marketing tool and strategy, I have found success in this field through exploration and experimentation.

    Fintech, edtech, and cryptocurrency are areas that I am deeply passionate about. I am an avid learner and an experienced marketer who utilizes cryptocurrency on a daily basis. The intersection of these three industries allows me to work on some of the most innovative and exciting products and provide valuable contributions to the field.

    There are several effective lead sources to consider for B2B, fintech, edtech, and crypto industries:

    1. Networking events and industry conferences: These events provide an opportunity to connect with potential clients and partners in person.
    2. Social media: Social media platforms like LinkedIn can be a great way to reach out to potential leads and build relationships.
    3. Referrals: Asking satisfied customers for referrals can be a powerful way to generate leads.
    4. Content marketing: Creating valuable content, such as blog posts, whitepapers, or webinars, can attract leads who are interested in your products or services.
    5. Paid advertising: Advertising on platforms like Google AdWords or LinkedIn Ads can be a targeted way to reach potential leads.

    Ultimately, the best lead sources will depend on your specific business and target audience. Experimenting with different strategies and finding what works best for your company is key.

    I start by understanding my clients’ or employers’ goals, target audience, and value proposition. Then I create a custom digital marketing plan based on market research and analysis. I track and optimize campaign performance to ensure the best results.”

    I measure campaign success using KPIs such as website traffic, leads, conversions, and sales. I track engagement metrics like clicks, shares, and comments. I use tools like Google Analytics and regularly report results to clients.

    I conduct market research, analyze the competition, and try as hard as I can to understand the unique value proposition of my clients. I also set clear goals and benchmarks for the team I working with and constantly check the progress with key stakeholders. I stay committed to adapting the strategy for always changing market environment. 

    To work in marketing means that you’ll be learning and testing something new everyday. To keep finger on the pulse I always watch webinars online or visit offline conferences, follow thought leaders and often watch new courses or certifications. And then I TEST EVERYTHING!

    I identify a problem, assess the situation, develop a plan which I communicate to the team and stakeholders. Get all the feedback and start implementing the solution. Then I measure and follow-up and try ensure if the solution was effective. 

    I use all channels of communication, but I can’t respond immediately or after my work-hours are off. I am a big believer in single-tasking and strict boundaries between life and work. 

    So if you expect me to be always online or immediately respond to any query, I am afraid I will not be of much help to you. 

    Other than that I use WA, Telegram, e-mail, skype, teams, slack and others. 

    Blog

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