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Anton Pivovarov

Marketing ICP

How to build your ideal customer profile? This is a question that is the beginning of your marketing journey, and the better you answer it the higher the chances that you’ll be getting high ROI on your marketing efforts. Lear how to build your marketing ICP in this article.

Marketing Tech Stack

Learn what tools are essential for creating marketing lead generation engine, that will not only help you generate leads and understand behavior of your target audience, but also produce more results with less effort by using vast number of automation which are provided by world-class companies.

Lead Scoring As A Tool

This is a walkthrough on lead scoring fundamentals. In this article you will understand how and why you should use lead scoring for your presales, outbound marketing and actual salesforce. Don’t miss out on the opportunity to improve commercial engine of your company.

How To Make Money With AI In 2024

In this article I’ve tried to give you my perspective on the current state of things in regards with using AI as a tool for automating and improving your results in side-hustles. You will learn about all the ways that you can use AI for improving your financial situation without additional education or experience.

Campaign Planning and Strategy

If you’ve been wondering how to launch a full scale marketing campaign across multiple channels – wonder no more! This a full step-by-step breakdown of the most important processes in marketing campaign.

Outbound Marketing 101

Outbound marketing is still effective! Learn more about one of the most agile marketing tools on the market!