Case Study “Gil Petersil”
Integrated Brand Strategy for Gil Pietersil 📊
In promoting Gil Petersil’s brand, I developed and implemented a comprehensive strategy aimed at establishing and strengthening his brand independently from Tony Robbins. We utilised social media, Google Display Network, and extensive digital campaigns to enhance brand awareness.
Our strategy included promoting public speaking events, free webinars, and digital courses. Through effective use of CRM, email marketing, and telemarketing, we achieved significant results, including generating over 5,000 leads and $7 million in sales.
Project Objectives
Lead generation
We drove traffic into well-structured funnels for subsequent lead nurturing. Attractive lead magnets, such as e-books and checklists, as well as low-cost tripwire offers, were created to capture and convert leads. The nurturing process could sometimes take up to a year before people purchased high-ticket products.
Sales
Community Building
Website Development
We focused on optimizing the website to improve user experience and conversions. This included creating and refining landing pages for better lead capture, enhancing site functionality, and enriching content for higher search engine rankings.
Gil Petersil's Acquisition Strategy
Brand Awareness through Digital: Our first step was to make people aware of Gil Petersil. We launched extensive campaigns across digital channels, including social media (FB & VK), GDN, and ASY to increase awareness about Gil and his products. We promoted Gil’s public appearances at various forums to reach a broader audience.
Lead Generation: We promoted free and valuable webinars by driving traffic to landing pages, generating leads by offering a free brochure and a webinar on how to build a network.
Lead Nurturing: After generating leads and attracting numerous webinar participants, we initiated nurturing campaigns, encouraging attendees to purchase digital courses. We had a team of telemarketers who followed up with the most active clients from our database.
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Key Takeaways
Team Formation: It’s challenging to excel at multiple roles without a well-formed team.
Budget vs. Results: A large budget doesn’t guarantee more leads or sales. Poor product quality, offer, design, or copywriting can hinder results.
Product-Market Fit: Marketing can’t compensate for a product that doesn’t resonate with the audience.
Personal Branding: If the creator’s personality is crucial but lacks charisma, selling the product will be tough.
Target Audience: Products for men are harder to sell than those for women. Focus on women for higher conversion and success in the information business.
Results
7 million $ sales
5000+ leads
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