Introduction

In the world of fintech marketing and crypto innovation, one entrepreneur dared to dream big. Meet Anton, the visionary founder of a crypto start-up with a revolutionary idea—using Telegram bots to create virtual cards that could be loaded with cryptocurrencies. But this wasn’t just a groundbreaking concept; it was a journey filled with challenges, experiments, and triumphs.

Join us as we delve into the fascinating story of how a lone marketer transformed an alpha product into a thriving crypto venture, leveraging the untapped potential of Telegram marketing and bots.

The Alpha Beginning

Our journey with Anton began with a blank canvas—a first alpha version of his crypto product. No team, no clients, just a bold idea waiting to be tested in the real world.

Success Metrics

To measure our success, we had a clear set of Key Performance Indicators (KPIs):

• Subscribers: The number of users who opted to receive updates and engage with our Telegram bot.
• Cost per Subscriber: The efficiency of our subscriber acquisition efforts.
• Registrations: Users who completed the registration process.
• Cost per Registration: The cost-effectiveness of our registration campaigns.
• Balance Top-ups: The number of times users added funds to their virtual cards.
• Amount of Top-ups: The total value of cryptocurrency loaded onto virtual cards.
• Overall Sum per Client: The cumulative spending of each user on our platform.

Ambitious Goals

Our mission was crystal clear:

1. Decrease the cost per subscriber.
2. Increase the number of subscribers.
3. Boost registrations.
4. Maximize the value of cryptocurrency top-ups.

The Battle Plan

Our strategy comprised five key pillars:

1. Influencer Marketing: Collaborating with crypto influencers to spread the word about our Telegram bot and virtual cards.
2. SMS Campaigns: Leveraging SMS marketing to reach potential users directly.
3. Telegram Campaigns: Engaging with Telegram communities and channels relevant to our niche.
4. Pay Per Click Campaigns in Google Ads: Utilizing Google Ads to target users actively searching for crypto-related solutions.
5. Paid Social Campaigns on Facebook: Running targeted ads on Facebook to reach potential users.

Limited Resources, Unlimited Ambition

As a lone freelancer, I had nothing but Anton’s vision and a marketing budget to work with. But sometimes, that’s all you need to set a revolution in motion.

Answering to the Visionary 

With no team to manage, I reported directly to the owner, Anton, whose unwavering belief in the project fueled our drive to succeed.

A One-Man Show

Working as a freelancer meant wearing multiple hats. From strategizing campaigns to executing them, I handled it all.

The Art of Experimentation

Our journey was marked by daring experiments:

• Telegram Chats and Channels: We explored various Telegram chatrooms and channels to engage with potential users.
• Spam Campaigns: Strategic messaging to attract users’ attention.
• Community Building: Inviting people to join our Telegram groups.
• Telegram SEO: Optimizing our Telegram presence for searchability.
• External Traffic: Attracting users from external sources and leading them to our Telegram bot.

Achievements Unlocked

Our hard work paid off in spades:

• We onboarded a whopping 3,000 new users.
• The balance topped-up with cryptocurrencies exceeded $50,000.
• Our recurring revenue reached $3,500 with an impressive 50% profit margin.

Lessons Learned

Our journey left us with profound insights:

• Telegram is emerging as a dominant player in the super app landscape.
• People are migrating to Telegram not only for communication but also for information, community engagement, crypto, and e-commerce.

The Grand Finale

As our partnership reached a crossroads, we decided to conclude our journey at the point of achieving triple the Average Revenue Per Paying User (ARPPU). I extended the offer to become partners, but the CEO respectfully declined. We parted ways as friends, each embarking on new adventures.

Conclusion

Anton’s crypto start-up, powered by Telegram marketing and bots, stands as a testament to the boundless possibilities in the world of fintech and crypto marketing. Our story underscores the importance of innovation, adaptability, and strategic thinking in the ever-evolving landscape of technology and finance.

As we look to the future, it’s clear that Telegram is poised for even greater prominence, and those who seize its potential early will shape the landscape of tomorrow. So, are you ready to embark on your own crypto marketing journey? The possibilities are limitless, and the crypto revolution awaits.